DFT

DALLASJan. 18, 2017 /PRNewswire/ — Le-Vel Brands, LLC, the world leader in human nutritional innovation, is thrilled to announce the launch of a product designed to inspire you to become the best version of yourself—both on the inside and outside. IAM Derma Fusion Technology (DFT), the company’s most anticipated and successful DFT launch to date, is Wearable Nutrition that delivers maximum results on the inside, including weight and appetite management, mental acuity, greater energy and circulation support. On the outside, IAM gives you the bold statement of self-affirmation, empowerment and aspiration.

The DFT delivery system, the first of its kind, was designed to infuse the derma (skin) with Le-Vel’s premium-grade THRIVE Lifestyle Formula, comprised of key vitamins, minerals, antioxidants, probiotics, amino acids, enzymes and plant extracts. Taken in conjunction with THRIVE Premium Lifestyle Capsules and THRIVE Premium Lifestyle Shake, DFT can help people of all ages experience greater vitality and well-being. When consumed in the morning as recommended, these three easy steps deliver all-day, time-released benefits. IAM designs are available both in DFT and DFT Ultra products. DFT Ultra, the “bigger, badder” version of DFT, offers an 82 percent larger fusion surface for even greater results.

With a full lineup of fun and trendy colors and designs, DFT has always been about expressing your individuality. IAM takes self-expression a step further, featuring “I am” statements like “I AM Strong,” “I AM Inspiring,” “I AM Peaceful” and “I AM Adventurous,” among others. Select the statement that best describes who you want to be. In the spirit of IAM, Le-Vel recently kicked off a social media campaign, #iam2017, to inspire people everywhere to strive to become their best selves in the New Year.

Your IAM is your mantra as you take on the day’s challenges. Best of all, the health benefits IAM DFT brings can help you have the physical and mental stamina to rise to the occasion. Le-Vel’s Brand Promoters and customers took immediate notice of this new and inspiring DFT, as sales exceeded $500,000 in the first hour following IAM’s official launch.

“At Le-Vel, we believe in the transformative power of good health – from the inside out,” say Co-Founders, Co-Owners and Co-CEOs Jason Camper and Paul Gravette. “IAM is part of a quick, easy and effective regimen that delivers all-day nutritional benefits, while its message of self-empowerment resonates with our Brand Promoters and their customers. Each of us is capable of incredible things, and we pride ourselves on maintaining a culture in which people feel great physically and emotionally, and are inspired to reach for their fullest potential.”

About Le-Vel
Founded in 2012 by Jason Camper and Paul Gravette, Le-Vel formulates and sells nutritional/health and wellness products and is the only health and wellness company that uses cloud-based technology for its day-to-day operations. Le-Vel’s cloud-based infrastructure enables the company to keep overhead to a minimum while increasing commissions to its independent Brand Promoters and putting more money into the THRIVE product line. Le-Vel products include DFT, Thrive Premium Lifestyle Capsules, THRIVE Premium Lifestyle Mix, THRIVE Kids, Activate, Boost, Balance, Black Label, FORM, Move, Rest and Pure. Le-Vel has more than 5 million Customer and Brand Promoter accounts, currently ships within the United States, Canada, AustraliaNew Zealand, the United Kingdom, and Mexico and exceeded $450 million in revenue in 2016. For more information about Le-Vel, visit le-vel.com.

Media Contact: Drew Hoffman (Drew.Hoffman@le-vel.com)

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